Privacy Policy

Last updated: 24 August 2025

This Privacy Policy describes how Direct AI (the “Service”), provided by Creativverse Studio Ltd (the “Company”, “we”, “our”, or “us”), collects, uses, and shares personal information, and explains your choices and rights. Direct AI is the product/brand; Creativverse Studio Ltd (a UK entity) is the legal data controller for this Service.

1. Introduction

Direct AI ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

Data Controller: Creativverse Studio Ltd. For all privacy inquiries, please email [email protected].

Scope: This policy applies to the website, web app, and related services that link to it.

2. Information We Collect

We may collect information such as: your name, email, YouTube channel data (via YouTube API), usage patterns, and device info. We comply with the Google API Services User Data Policy, including the Limited Use requirements.

Account & Contact Data: name, email, account identifiers.
Content & Project Data: prompts, scripts, generated images/audio/video, and settings you choose to save.
Third-Party OAuth Data: if you connect your YouTube account, we access scopes you approve (e.g., channel metadata, analytics, content management where applicable) strictly to provide features you request.
Usage & Device Data: pages viewed, actions performed, IP address, timestamps, approximate location (derived from IP), browser/OS, and diagnostic logs.
Payments: We receive limited billing metadata from our payment processor and do not store full card numbers on our servers.
Cookies & Similar Tech: for session management, analytics, and advertising.

YouTube API Limited Use: We use OAuth-granted data only to provide or improve user-facing features; we do not transfer such data to third parties except as necessary to provide the Service or comply with law; we do not use it for serving ads; and we abide by Google’s user data policy. You can revoke access any time via your Google Account settings: myaccount.google.com/permissions.

3. How We Use Your Information

To provide and maintain services, personalize your experience, analyze usage, communicate updates, and train AI models.

Provide the Service and core features you request (performance of a contract).
Improve & secure the Service (legitimate interests).
Communications such as onboarding updates, transactional notices, and support (contract/legitimate interests; certain marketing—consent where required).
Compliance with legal obligations and enforcement of our terms.
Advertising & measurement with cookies/pixels (consent where legally required).

Model Training: If the Service offers an option to help improve AI models with your inputs/outputs, we will clearly present a control to opt in/out. Data obtained via YouTube API is never used to train ads systems and is handled under Google’s Limited Use.

Advertising, Analytics & Meta Pixel

We may use analytics and advertising technologies (including Meta Pixel) to measure performance and improve our marketing. These tools may use cookies or device identifiers to understand how visitors interact with our pages and ads.

What we share: limited identifiers and page/activity events for ad measurement. We do not share sensitive categories.
Purpose: attribution, security/fraud prevention, and aggregate reporting.
Your choices: manage cookies in your browser or via in-app preferences if available.

Cookies & Tracking

We use necessary cookies for authentication and security, and (with consent where required) analytics/advertising cookies for measurement and improvement. You can control cookies via your browser settings and any in-app preferences we provide.

4. Disclosure of Information

Shared only with service providers, partners (with consent), or law enforcement if required.

Hosting/CDN & Storage: cloud infrastructure and content delivery.
Payments: payment processors (we do not store full card numbers on our servers).
AI Providers: model APIs to fulfill user-requested generations.
Analytics/Ads: to the extent permitted by your consent choices.
Comms & Support: email and help-desk tooling.

International Transfers & Data Retention

Your data may be processed in the UK, EEA, US, or other locations by our service providers. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.

We keep data for as long as needed to provide the Service and for legitimate business or legal purposes. Typical periods: account data for the life of the account and up to 24 months after closure; analytics logs up to 13 months; transactional records as legally required (e.g., tax/audit).

5. Security

We implement appropriate safeguards to protect your data, including encryption in transit, access controls, and regular monitoring. However, no method of transmission or storage is 100% secure.

6. Your Rights

You may request access, correction, deletion, restriction, or data portability based on your region.

EEA/UK/Switzerland: rights of access, rectification, erasure, restriction, objection, portability, and to withdraw consent at any time. You may lodge a complaint with a supervisory authority.
California (CPRA): rights to know, access, correct, delete, and opt out of “sharing” for cross-context behavioral advertising. If applicable, use our in-app preferences or a Do Not Sell or Share link we provide.

To exercise rights, email [email protected]. We may verify your request to protect your account.

7. Children

Not intended for children under 13. We do not knowingly collect data from children under 13.

8. Changes

Policy may change. We’ll update this page with the new version and revise the “Last updated” date above. Material changes will be highlighted where appropriate.

9. Contact

Questions? Email us at [email protected].

Direct AI is the product/brand. The legal entity responsible for this Service is Creativverse Studio Ltd (UK). If you contact us, please include your account email and any relevant context so we can assist you faster.